Monday, September 26, 2005

Popkomm Review

I attended a very successful Popkomm this year, courtesy of The Orchard. They invited their global partners to a conference in Berlin held the day before Popkomm, which was a great opportunity for me to see the plans and strategies of this very ambitious company. They have built a very good foundation to become the leading company in the ‘World’ music genre, which due to people’s ever-expanding tastes, is growing rapidly in size & value. Since The Orchard do not make physical CD’s, the economics of promoting this genre of music suddenly makes complete sense, as you no longer have to manufacture or distribute expensive CD’s. I’ll be working far more closely with them in future and hope to put on some live shows next year featuring Orchard artistes.

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