Creating a channel on YouTube provides a band or label with far more marketing potential than simply uploading individual videos. Fans can subscribe to your channel and receive notification whenever a new video is uploaded. You can also customise your channel and decide which video is featured at the top of your profile. Subscriber profiles are also displayed and can post comments providing much more of a “MySpace” type experience.
It is apparent not many people know about this facility since there are currently very few artiste or label channels. However it’s very simple to do. When you’re logged in to YouTube go to My Account, and you will see your channel settings. Here you can name your channel, decide on a colour scheme and select which category you are featured in (‘Musicians’ is our obvious suggestion). Check out these examples.