Wednesday, July 13, 2005

Sony Ericsson and Jamiroquai Join Forces

Million have been at the centre of a major sponsorship agreement between Jamiroquai and Sony Ericsson, initially introducing both parties and subsequently assisting in the negotiation and execution of the deal. An official press release was issued on Monday 4th July.

Sony Ericsson and Jamiroquai Join Forces

Munich, June 2005 ­ Sony Ericsson EMEA (Europe, Middle East and Africa) region today announced a partnership with the British band Jamiroquai to support the launch of the Sony Ericsson Walkman phone family.

The first Walkman phone, known as model number W800i, will be launched in the EMEA region in August.

The Sony Ericsson W800i places music at its heart and combines a mobile phone with a digital music player and a 2-megapixel camera. With the W800i users can both listen to their favourite music and take pictures with their mobile phone. The W800i is three essential products in one!

The partnership will be a synergy of the marketing activities around Jamiroquai¹s new album, "Dynamite", and the marketing campaign of Sony Ericsson in the EMEA region. Sony Ericsson will be the headline sponsor for the forthcoming Jamiroquai Tour across Europe.

"There is nothing better for the launch of an innovative music device than a close cooperation with one of the world¹s most credible and internationally successful music artists", states Stefan Streit, Vice President Marketing Sony Ericsson EMEA,
"We are delighted to be working with Jay Kay on elements of the campaign. He is a versatile artist, who manages to constantly push the boundaries, maintaining superstar status while remaining contemporary - a unique proposition."

"This is not a case of crude advertising or selling ring tones", explains Jamiroquai frontman Jay Kay, "I have always been wary of linking Jamiroquai with consumer products or brands. For that reason I have steered clear of many such deals in the past. In this case, however, I think Jamiroquai and Sony Ericsson are both successful enough and funky enough in their own fields to work really well together."

The W800i phone will be available with a 512 MB Memory Stick PRO Duo for the storage of up to 120 tracks. The W800i allows extra storage for about 480 tracks with a 2 GB memory stick. A Disc2Phone-Software for ripping CDs and storing them on the phone or memory stick is supplied with the phone. The high quality playback is enhanced by top quality ear piece headphones ensuring an enhanced music experience from a high-end phone, which also boats a camera. The W800i battery offers up to 30 hrs music enjoyment in the so-called
'music mode'. This means that the phone is switched off when you are listening to music.

Jay Kay continues, "My introduction to music on the move was through a Walkman player, its simplicity and reliability was perfect. The W800i phone that I was given recently and have been playing around with, follows the same principle; my favourite music on the move anytime, anywhere. But with a twist, it¹s my phone too ­ everything in one ­ fantastic!"

Sony Ericsson Mobile Communications serves the global communications market with innovative and feature-rich mobile phones, accessories, PC-cards and business solutions. Established as a joint venture by Ericsson and Sony in 2001, with headquarters in London, the company employs approx. 5,000 people worldwide, including R&D sites in Europe, Japan, China and America. For more information, please visit

JAMIROQUAI 'Dynamite' is the sixth album by Jamiroquai, the first in nearly a four year break. The last album "A Funk Odyssey" was released in 2001, skyrocketing to No 1 in the UK Charts and a massive international success. The first single from the 'Dynamite' release is "Feels Just Like It Should". In summer '05, Jamiroquai started their 18-month world tour in the UK. For further information please visit

No comments: