Wednesday, January 24, 2007

Jamiroquai Mile High Club

Jamiroquai are taking part in an audacious attempt at a world record - the world's highest ever concert. Even NME reported it! It is a PR stunt dreamt up by the Sony Ericsson marketing team in Berlin. They approached Jamiroquai following the highly successful sponsorship of their European tour in 2005, which was initiated by Million in 2004. 

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